New Delhi: Yoga-guru-turned-businessman Baba Ramdev has now set his eyes on the packaged drinking water market. His company, Patanjali Ayurved Ltd, is preparing to launch Divya Jal packaged drinking water—sourced from the foothills of the Himalayas—across north India this Diwali.
The company will make Divya Jal available nationwide over the next three to six months, said Ramdev’s spokesperson, S.K. Tijarawala. The sales target for 2018-19 is Rs1,000 crore.
The company will start the bottling of drinking water at its factories in Haridwar and Lucknow, said Tijarawala. Patanjali may look at other options, such as a third-party contract with bottling companies and joint ventures, and may also look at reviving stressed bottling plants as volume grows, he added.
While this will be a commercial launch of packaged drinking water, Patanjali has been bottling drinking water at a factory in Lucknow managed by Patanjali Gramodyog, a sister concern of Patanjali Ayurved. This was not sold in the market, said a senior executive of a beverage company, who asked not to be named.
Read more at: mint