India’s most valuable startup is considering the biggest pivot in its ten year history.
Flipkart wants to become an app-of-apps in the comings months, providing several services other than just e-retail, the company has announced. Through Flipkart’s app, customers will be able to order food, book cabs and travel, and plan a vacation.“The business is targeting a December launch and will follow a WeChat model, where the Flipkart app can be used to book a cab, order food or plan your travel,” Prakash Sikaria, senior director of monetisation and new initiatives at Flipkart, told ET. Flipkart has already begun talks with food, cab and travel aggregators, and the launch is being overseen by CEO Kalyan Krishnamurthy himself.
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