Leading telecom majors Bharti Airtel, Vodafone and Idea Cellular saw their market shares shrinking in 2016, giving way to aggressive newcomer Reliance Jio that ended the year with 6.4 percent market share, as per data by telecom regulator Telecom Regulatory Authority of India (TRAI).
According to the yearly telecom services performance indicator report of the TRAI, Bharti Airtel saw its market share dip to 23.58% at the end of December 2016 from 24.07 % in the previous year
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