Google and Walmart’s Big Bet Against Amazon Might Just Pay Off

It’s hard to overstate Amazon’s online retail dominance. With 76 percent market share of online retail, it’s as if the 1995–96 Chicago Bulls entered your local rec league. No one can challenge Amazon today, but a newly announced partnership between Google and Walmart—allowing you to order groceries from the latter with Google Assistant, or online via Google Express, starting in late September—may ultimately present a threat. Still, it’s a long-term long shot.

In Walmart, Google adds a retail behemoth to its Google Express service, an online shopping bazaar in need of an anchor. In Google, Walmart gains a foothold in the voice-enabled future of commerce. Whether the alliance ultimately pays off is almost beside the point; the alternative was watching Amazon pull further and further ahead.

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