Super Deluxe built a weird internet empire. Can it succeed on TV?

when Hammer came to Turner with an ambitious concept, the cable giant was willing to entertain it. Turner owns TBS, TNT, CNN, and Cartoon Network, but what Hammer was proposing was something altogether different: an all-in-one production company that would thrive online and pretty much do whatever it wanted. Now 18 months old, Super Deluxe is being nurtured with a reliable budget and total creative freedom, and it’s given Hammer the opportunity to play fairy godmother, granting wishes for creators who want to make interesting, innovative art. Super Deluxe isn’t a traditional production company, media company, or art house, but it is a go-between for young talent who have struggled to break the bubble around the Hollywood institutions that can launch stars.


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