E-commerce retailer Amazon India has witnessed increase in demand for yoga fashion merchandise from across the country. 40 per cent demand for yoga products is from urban cities like Mumbai, Delhi, Bangalore and Hyderabad. There has been a growth of over 225 per cent year-on-year for yoga products under the sports category at Amazon India.
Tier I, II and III cities account for the other 60 per cent demand while 80 per cent demand is for yoga mats, said Kaveesh Chawla, director, category management, Amazon India, according to media reports. Remote areas such as Dimapur Mdg, Kohima and North Thingdawl are also placing orders for yoga mats.