New Delhi: Bumping into a superstar is one thing but getting stuck with him or her in a dysfunctional elevator is quite another. The new ad ‘Elevator’ for global beverage brand Coca-Cola builds on this interesting premise and packs in the celebrity power of Bollywood actor Deepika Padukone who is riding on the success of her Hollywood debut film xXx: Return of Xander Cage.
The spot, released on Wednesday morning, has gone viral garnering close to a million views on company’s YouTube channel.
Made by advertising agency McCann India, the commercial is a local rendition of Coke’s global campaign. It opens with Padukone escaping media frenzy outside a hotel and taking an elevator which breaks down abruptly.
A room service attendant in the elevator promptly offers her a chilled bottle of Coke. Both of them drink the cola which acts as an ice-breaker and lightens up the environment. The next few shots show Padukone bonding and dancing with the attendant on a peppy track that she is listening to on her phone, suggesting that Coke helps in breaking barriers and lets loose the carefree spirit.
“While the countries and places may differ, the simple pleasure of enjoying a Coke remains universal. The ad is truly enjoyable due to celebrity quotient of Deepika Padukone, upbeat music, great storytelling and a positive message that no matter what you do, you can always bond over Coca-Cola,” said Debabrata Mukherjee, vice-president – marketing, Coca-Cola India.
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